Fifa 2022 game launch
Commercial
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Fifa 2022 game launch
Main Campaign objective: Promote the new EA Fifa 22 game
Strategy: Repurpose 1 video for 3 different audiences: Gen Z, Football Fans and Gamers
Execution: 3 different video canvases for these audiences that highlight different elements of the game
Hinge
Main Campaign objective: Hinge is THE dating app for LGBTQ+ people
Strategy: Collaborate with LGBTQ+ people to speak about their dating history as a Queer person, as part of Hinge’s Not-so-Frequently Asked Questions series
Execution: Snapchat episodes, adaptable social content, article + imagery and influencer content
Disney
Main Campaign objective: Be the go-to entertainment brand
Strategy: Promote the Disney family of brands in an interactive and engaging way
Execution: Interactive Interscroller to explore National Geographic shows - Bob’s Burger video canvas to actively engage audience - Hover-over video canvas for the Marvel movie Eternals to measure attention
Strongbow x PinkNews
Main Campaign objective: Promote Strongbow Ultra to a untapped and forward-thinking audience
Strategy: Associate Strongbow with having an unapologetic good time with a collaboration with PinkNews
Execution: A competition to win 1 of 500 at-home party boxes to celebrate Eurovision. Promote the competition with articles, animated & still social assets and IAB formats + the box and content
Sky
Main Campaign objective: When people are at home, they think of Sky Cinema to watch the latest films
Strategy: Show the audience what Sky Cinema has to offer
Execution: An interactive video canvas that allows the user to watch the latest trailers for the brand new blockbuster films available on Sky Cinema within one convenient ad placement
Clarks
Main Campaign objective: Promote Clarks to a untapped and forward-thinking audience
Strategy: Collaborate with LGBTQ+ people to speak about how they express themselves through fashion
Execution: Video content, adaptable social content, articles + imagery and influencer content