Café Racer
Branding
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Café Racer
Main brand objective: Create a brand identity for a new on-the-go coffee and café company
Strategy: A brand that feels authentically “Yorkshire” and appropriate for the market. Traditional, yet modern
Execution: Brand + logo creation, web design + SEO, social content, in-person collateral
PinkNews
Main PinkNews Snapchat feature image
Cross-platform video series QueerCoded
Various branding for PinkNews Snapchat channels
PinkNews event branding (PinkNews Futures and PinkNews Awards 2023 [Look and feel Jake Hawkins])
Main brand objective: Become the #1 go-to LGBTQ+ brand for news and entertainment
Strategy: Create cutting edge content and adapt to what the audience needs are + be at the forefront of their minds
Execution: Adaptable social content, Snapshow branding, article imagery, event branding, educational content and deck presentations